become a great content writer
I am Muhammad Sajjad. So, today’s topic is Introduction to Content Writing. We will cover the basics of content writing. What is creative content writing its role and importance, and how its change our life. we can earn a handsome amount from this fields. We will cover the basic part. Let’s talk about become a great content writer
Three things will be in the basics.
Here you can find out everything about how to write strong content, and how to get started in this field. Three most important steps to start content writing.
- What is content?
- Then, the role and importance of content.
- And third, fields of content writing. What are the fields of content writing? What kind of content can you write?
What is content? So, Let’s start
Content is a very broad term. But, it has a very simple meaning. If you have any business ideas or information. Or, if you want to tell someone about a project. Or, if you want to share a story. Then, you use words and sentences in written form. And present it in a readable form.
That is the content. Content can be online or offline to become a great content writer. How can it be online content? It can be a website content. Such as browsing social media platform, Facebook or Instagram. All the given content that you see on the captions or images. That is online content.
What is offline content
The offline content is newspaper, magazines or books. If you are reading content on banners. That is also called offline content. Then every piece of content is written with a purpose. Whatever content you are writing. Whether it is online or offline. It has a purpose.
The newspapers and magazines you see, there are news stories, articles, so the words used to write there are content. Then credibility and validation. By writing good content, you can build credibility and validation. For example, you have put customer testimonials on your website, so the new audience may feel that they have satisfied customers.
What is online content
There must be a reason for writing it. For example, if you are writing content on a website. What is your purpose? You want to inform your audience and be a great content writer. That these are our services. These are our benefits. You have written some content about this business.
You can write content on social media. For brand awareness. So, there must be a purpose for the content. Then, the role and importance of content. Then, the role and importance of content. What is the benefit of content? What is the role and importance of content? Why do you write content? First, you are bringing your business online.
Through digital marketing. So, the biggest role of content is there. Whether you are writing content on a website. You are writing captions on social media. You are writing ad copies. So, there is a role for content. Then, a communication channel to reach customers.
How to communicate with your customers
You can communicate with your customers. Through email marketing. You are building a communication channel. SMS marketing. Email marketing. WhatsApp marketing. Through social media marketing. You are building communication with the customers. Moreover there is a big role of content.
However, audience engagement and retention. You will try to reach your target audience. And then engage them. So, there is a role for content. You shared a social media post. If you tell them that this is our latest offer, then you engage them and how will you return it?
So content has become a good role, whether through newsletter, you are giving them offers to return, you are giving updates, then the role of content is there. Then providing information, you want to give relevant information to your audience.
Website has a ranking on Google through SEO
For example, you have a digital marketing company, there you want to give information related to SEO, you want to give information related to social media marketing, PPCC, if you want to become a great content writer you want to give through a guide, you want to give through articles, there you are writing content and publishing it, and you are reaching them, giving them information.
Then boost SEO. SEO is search engine optimization. If you want to sum up SEO in one line, any website has a ranking on Google and other search engines, bring it on the first page, bring it on the second page, bring it in the top 5, so the efforts put in to improve the ranking is SEO. And the biggest role in SEO is quality content. If the content is good, the website will improve the ranking quickly.
Then category newspaper and magazines. The newspapers and magazines you see, there are news stories, articles, so the words used to write there are content. Then credibility and validation. By writing good content, you can build credibility and validation.
For example, you have put customer testimonials on your website, so the new audience may feel that they have satisfied customers. You have put a case study in which you have shown that a customer has benefited so much from our service. So there you have built validation.
Then creating books. Whether it is physical books, paperback copies, e-books, you use content to create books on any book. So the content has a big role in creating books. Then fields of content writing.
Content writing means become a great content writer which fields, what kind of content you can write, and you can also choose any specific field that I hold the expertise of this type of content. So the start is web content writing. Web content writing means that the content related to the website is web content.
For example, if you have a business website, there will be content on its homepage, then there will be content on the different pages of the services, then there will be content on the contact page, then there will be content on the blog section. So this content is part of web content.
How academic writing different from Online platform writing
Then academic writing. Academic writing is the part of academic writing in universities, colleges, scholars, professors, if they want to create a research paper, or if they want to create a report, so the content used there is the part of academic writing.
Then article writing. Article writing is both online and offline content. For example, you put a blog post on your website, the article you are writing there is the online content, and the articles in magazines and newspapers are the offline part.
Business writing is the most purposeful content
Then business writing. Business writing is the most purposeful content. How? For example, if you have a good proposal generated for your business or services, then you send a proposal to the client, so if the content is good and effective, then the proposal will be converted to the client.
Furthermore, if you have a business idea, and you are looking for an investor for it, so you make a good presentation by writing good content, and if that is also good, if the content is good, and you present it deliberately, then the investor can accept it soon.
In freelancing writing you are working freely anywhere in the world
Then freelance writing. In freelance writing, you are working freely. There is no pressure of working hours on you. It’s not like you are doing a 9-to-5 job. You are going to write 30 articles to a client for a month. So whenever you get time in that month, you can write 30 articles in 15 days and keep them ready.
For example, you wrote an article for a newspaper, and that article was published in the name of a journalist. You may have paid, but you didn’t get the credit. So it’s ghostwriting. Whether it’s an article, a newspaper, or a website, if it’s published in someone else’s name, then it’s ghostwriting.
Then a journalist. Journalists write in newspapers and magazines. Journalists write the content there. Then reviewers. Professional reviewers, whether they are reviewing movies, or reviewing Amazon products, or reviewing services or businesses, their professional job is to write reviews.
What is Blogging?
Blogging is a very trending term these days. Everyone wants to start a blog and use it. So you pick a niche. For example, you started a digital marketing blog. You are publishing content related to digital marketing. So the content there is blogging content.
Then last, technical writing. In technical writing, you convert the technical content in a simplified way. For example, there is software documentation which a technical person or developer can understand. But if you have to tell another team to understand that content, then it’s difficult.
Or if you have to tell a client that this is our software, this is its documentation. But if a technical writer understands that content in a readable or layman form, then he converts it and writes. That is technical writing. So this covers the basics of content writing.
Thank you.
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